Cookie Policy
Last updated: November 2025
What Are Cookies
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies help us understand how you use our website, remember your preferences, and improve your overall experience.
How We Use Cookies
RifWell uses cookies for various purposes, including:
- Essential website functionality
- Remembering your preferences and settings
- Understanding how visitors interact with our website
- Improving website performance
- Managing cookie consent preferences
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website would not work properly without them.
Examples:
- Session cookies that keep you logged in
- Security cookies that protect against fraud
- Cookie consent preference cookies
Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve the website's performance and user experience.
Information collected may include:
- Pages visited and time spent on each page
- How you arrived at our website
- Which links you click on
- Browser and device information
Functionality Cookies
These cookies allow the website to remember choices you make and provide enhanced, more personalized features. They may also be used to provide services you have requested, such as watching a video or commenting on content.
Examples:
- Language preferences
- Text size preferences
- Remembering if you've dismissed notifications
Google Consent Mode v2
We implement Google Consent Mode v2, which allows us to adjust how Google tags behave based on your cookie consent choices. This ensures that your privacy preferences are respected while still allowing us to gather necessary website performance data.
When you provide or deny consent through our cookie banner:
- Analytics Storage: Controls whether analytics cookies can be used
- Ad Storage: Controls whether advertising cookies can be used
- Functionality Storage: Controls whether functionality cookies can be used
- Personalization Storage: Controls whether personalization cookies can be used
Third-Party Cookies
Some cookies on our website are set by third-party services. We use reputable third parties to help us provide better services, but we do not control these cookies directly.
Third-party services may include:
- Google Analytics for website traffic analysis
- Embedded video players
- Social media sharing buttons
These third parties have their own privacy policies and cookie policies, which we encourage you to review.
How Long Do Cookies Last
Cookies can be either session cookies or persistent cookies:
- Session Cookies: Temporary cookies that are deleted when you close your browser
- Persistent Cookies: Remain on your device for a set period or until you manually delete them
The duration varies depending on the type and purpose of the cookie, typically ranging from session-only to up to 2 years.
Managing Your Cookie Preferences
You have several options for managing cookies:
Cookie Banner
When you first visit our website, you'll see a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customize your preferences.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- See what cookies are stored and delete them individually
- Block cookies from specific websites
- Block all third-party cookies
- Block all cookies from all websites
- Delete all cookies when you close your browser
Please note: Blocking all cookies may prevent you from accessing certain features of our website.
Browser-Specific Instructions
For detailed instructions on managing cookies in your specific browser:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions > Cookies and data stored
Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. While we respect your privacy choices, there is currently no industry standard for responding to DNT signals.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our operations, or for other reasons. Any changes will be posted on this page with an updated "Last updated" date.
Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
RifWell
12 Camden Road
London NW1 9DP
United Kingdom
Phone: +44 20 7695 82 41
Email: [email protected]